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Top 12 Best Free Online Business Tools for Startups / Small Businesses (Year 2023)

Marketing and Social Media Tools at a glance ( Mailchimp, Hootsuite, Canva ).

For small businesses, having an online presence is vital. Email marketing campaigns can be created and automated with the aid of Mailchimp. Hootsuite makes managing social media for organizations easier by enabling them to plan and keep an eye on posts across many channels. Canva enables business owners to create attractive visuals for social media and promotional materials.

Mailchimp: Elevating Email Marketing


A flexible email marketing tool called Mailchimp enables companies to design, oversee, and evaluate email campaigns. It has a number of features that aid companies in connecting with customers, fostering brand loyalty, and increasing sales.

Key Features:

Practical Use Case:

Mailchimp allows a fashion store to deliver targeted emails to various client segments. For instance, they may send a “VIP Sale” email to their devoted customers and a “New Arrivals” email to recent shoppers.

Hootsuite: Amplifying Social Media Management


The comprehensive social media management software Hootsuite aids companies in streamlining their social media initiatives. From a single dashboard, it allows for the scheduling, publication, monitoring, and analysis of social media material across several platforms.

Key Features:

Practical Use Case:

Hootsuite allows restaurants to plan postings about daily deals, offer behind-the-scenes content, and respond to consumer feedback on social media sites like Facebook, Instagram, and Twitter.

Canva: Empowering Visual Content Creation


Canva is an intuitive graphic design tool that enables companies to produce eye-catching images, papers, and marketing materials without having to have substantial design expertise.

Key Features:

Practical Use Case:

Canva is a tool that startups may use to design attractive social media posts, a polished pitch deck, and marketing materials for a forthcoming product launch.

You can improve your email campaigns, social media presence, and visual content creation, ultimately reaching and engaging your target audience more successfully, by adding Mailchimp, Hootsuite, and Canva into your marketing approach.

The possible operation of the subscription plans ( Mailchimp, Hootsuite, Canva ) is summarized below:

Selecting a pricing plan that fits your company’s requirements is generally required when signing up for marketing and creative apps like Mailchimp, Hootsuite, and Canva.




It’s crucial to go to the official websites of these tools in order to find the most recent details on pricing and functionality. Take into account elements like the quantity of users, the particular requirements of your business, and the necessary level of functionality. Consider both monthly and annual subscription choices to obtain the best deal for your company. Some products also provide discounts for annual billing.

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